What is required in advertising that includes a licensee's name?

When advertising that includes a licensee's name, it is essential to include the name of the managing broker or the firm name alongside the licensee’s name. This requirement exists to ensure transparency and to inform the public about the broker's affiliation, which is important for maintaining accountability and professionalism in advertising practices.

The rationale behind this requirement is rooted in creating a clear relationship between the individual agent and the brokerage. This helps consumers understand who is ultimately responsible for the services provided and fosters trust within the real estate transaction process. By having this information readily available, clients can feel more secure in their dealings with the licensee, knowing that they are operating under a regulated and recognized brokerage.

This standard is part of the broader regulations set forth by the Indiana Real Estate Commission to ensure that real estate advertising is fair, honest, and not misleading.